Stock market
| Part of a series on |
| Finance |
|---|
|
| Part of a series on |
| Financial markets |
|---|
|
|
| Bond market |
|
|
| Other markets |
|
Derivatives
|
| Alternative investment |
|
| Over-the-counter (off-exchange) |
|
| Trading |
|
| Related areas |
|
| Part of a series on |
| Accounting |
|---|
|
| Part of the behavioral sciences |
| Economics |
|---|
|
|
| Marketing |
|---|
| Management |
| Key concepts |
| Account-based marketing · Activation · Annoyance factor · Attribution · Distribution · Brand licensing · Brand management · Cannibalization · Co-creation · Communications · Consumer behaviour · Consumer culture · Digital marketing · Dominance · Effectiveness · Ethics · Horizontal integration · Influencer marketing · Mix · Pricing · Product marketing · Promotion · Retail · Segmentation · Service · Social marketing · Strategy · Vertical integration |
| Promotional content |
| Advertising · Ambush marketing · Branding · Corporate anniversary · Direct marketing · Franchising · Gender in advertising · Label · Loyalty marketing · Mobile marketing · On-hold messaging · Personal selling · Premiums · Prizes · Product placement · Propaganda · Publicity · Sales promotion · Sex in advertising · Underwriting spot |
| Promotional media |
| Behavioral targeting · Brand ambassador · Counter display unit · Display advertising · Display stand · Drip marketing · Endcap · Gondola · In-game advertising · Mobile advertising · Native advertising · New media · Online advertising · Out-of-home advertising · Point of sale · Product demonstration · Promotional merchandise (merchandising) · Promotional representative · Visual merchandising · Web banner · Word-of-mouth |
| Research |
| Market research · Marketing research · Mystery shopping · Consumer research |
| Part of a series on |
| Capitalism |
|---|
|
A stock market, equity market, or share market is the aggregation of buyers and sellers of stocks (also called shares), which represent ownership claims on businesses; these may include securities listed on a public stock exchange as well as stock that is only traded privately, such as shares of private companies that are sold to investors through equity crowdfunding platforms. Investments are usually made with an investment strategy in mind.