Direct marketing

Marketing
Management
Key concepts
Account-based marketing · Activation · Annoyance factor · Attribution · Distribution · Brand licensing · Brand management · Cannibalization · Co-creation · Communications · Consumer behaviour · Consumer culture · Digital marketing · Dominance · Effectiveness · Ethics · Horizontal integration · Influencer marketing · Mix · Pricing · Product marketing · Promotion · Retail · Segmentation · Service · Social marketing · Strategy · Vertical integration
Promotional content
Advertising · Ambush marketing · Branding · Corporate anniversary · · Franchising · Gender in advertising · Label · Loyalty marketing · Mobile marketing · On-hold messaging · Personal selling · Premiums · Prizes · Product placement · Propaganda · Publicity · Sales promotion · Sex in advertising · Underwriting spot
Promotional media
Behavioral targeting · Brand ambassador · Counter display unit · Display advertising · Display stand · Drip marketing · Endcap · Gondola · In-game advertising · Mobile advertising · Native advertising · New media · Online advertising · Out-of-home advertising · Point of sale · Product demonstration · Promotional merchandise (merchandising) · Promotional representative · Visual merchandising · Web banner · Word-of-mouth
Research
Market research · Marketing research · Mystery shopping · Consumer research

Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response.[1] Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature.[1][2] Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses.

The prevalence of direct marketing and the unwelcome nature of some communications[3] has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt out.[4]

  1. ^ a b Robert D. McFadden (14 January 2019). "Lester Wunderman, Father of Direct Marketing, Dies at 98". The New York Times.
  2. ^ "personalized ads .. preselected people .. products and services that they might actually want (vs.) scattershot .. printed publications and broadcast media."
  3. ^ unwanted phone calls, unwanted email, for some people unwanted cluttering of the mailbox, especially if they're paying for a rented limited size private mailbox
  4. ^ USA the opt-out does not include everything. Survey phone calls and political phone calls are legal, within certain hours of the day – including "dinner" hour(s). SOURCE: US FTC – 877-701-9595
This article is issued from Wikipedia. The text is available under Creative Commons Attribution-Share Alike 4.0 unless otherwise noted. Additional terms may apply for the media files.