Business Insider
Type of site | Financial news website |
|---|---|
| Available in | English |
| Headquarters | New York City, U.S. |
| Owner | Axel Springer SE |
| Created by | Kevin P. Ryan, Henry Blodget |
| Editor | Jamie Heller |
| URL | www |
| Commercial | Yes |
| Launched | 2007 |
| Current status | Active |
| OCLC number | 1076392313 |
Business Insider (stylized in all caps: BUSINESS INSIDER;[1] known from 2021 to 2023 as INSIDER)[1] is a New York City–based multinational financial and business news website founded in 2007. Since 2015, a majority stake in Business Insider's parent company Insider Inc. has been owned by the German publishing house Axel Springer. It operates several international editions, including one in the United Kingdom.
Insider publishes original reporting and aggregates material from other outlets. As of 2011, it maintained a liberal policy on the use of anonymous sources. It has also published native advertising and granted sponsors editorial control of its content. The outlet has been nominated for several awards, but has also been criticized for using factually incorrect clickbait headlines to attract viewership.[2][3]
In 2015, Axel Springer SE acquired 88 percent of the stake in Insider Inc. for $343 million (€306 million),[4] implying a total valuation of $442 million.[5] From February 2021 to November 2023, the brand was named simply Insider while it published general news and lifestyle content,[6] before its name was reverted.[1]
In 2023, Business Insider shifted its organizational model, adding multiple artificial intelligence (AI) products in 2024, and reducing its staff by nearly 40% between April 2023 and May 2025.[7]
- ^ a b c Valinsky, Jordan (November 14, 2023). "Insider changes back to its former name as Henry Blodget leaves CEO role". CNN. Archived from the original on November 14, 2023. Retrieved November 14, 2023.
- ^ Carney, John (September 23, 2011). "Here's the Real Reason Business Insider Is Doing So Well". CNBC. Retrieved October 27, 2023.
- ^ Lieb, Thom (January 14, 2015). Editing for the Digital Age. CQ Press. p. 140. ISBN 978-1483306544. Retrieved October 27, 2023.
- ^ Cite error: The named reference
:4was invoked but never defined (see the help page). - ^ Cite error: The named reference
:5was invoked but never defined (see the help page). - ^ Blodget, Henry (February 2021). "'Business Insider' has simplified its name. Now we're just 'Insider'!". Business Insider. Retrieved February 11, 2021.
- ^ Cite error: The named reference
:7was invoked but never defined (see the help page).