Message

A message is a unit of communication that conveys information from a sender to a receiver. It can be transmitted through various forms, such as spoken or written words, signals, or electronic data, and can range from simple instructions to complex information.[1][2]

The consumption of the message relies on how the recipient interprets the message, there are times where the recipient contradicts the intention of the message which results in a boomerang effect.[3] Message fatigue is another outcome recipients can obtain if a message is conveyed too much by the source.[4]

One example of a message is a press release, which may vary from a brief report or statement released by a public agency to commercial publicity material.[5] Another example of a message is how they are portrayed to a consumer via an advertisement.

  1. ^ Communication in Everyday Life: A Survey of Communication. ISBN 978-1-5443-4987-9.
  2. ^ Theories of Human Communication. ISBN 978-1-57766-706-3.
  3. ^ Zhao, Xinyan; Fink, Edward L. (2021). "Proattitudinal versus counterattitudinal messages: Message discrepancy, reactance, and the boomerang effect". Communication Monographs. 88 (3): 286–305. doi:10.1080/03637751.2020.1813317. Retrieved 2024-05-24.
  4. ^ So, Jiyeon; Kim, Soela; Cohen, Heather (2017). "Message fatigue: Conceptual definition, operationalization, and correlates". Communication Monographs. 84: 5–29. doi:10.1080/03637751.2016.1250429. Retrieved 2024-05-24.
  5. ^ Tsai, Wan-Hsiu (Sunny); Lancaster, Alyse R. (2012). "Message Strategies in Direct-to-Consumer Pharmaceutical Advertising: A Content Analysis Using Taylor's Six-Segment Message Strategy Wheel". Health Marketing Quarterly. 29 (3): 239–255. doi:10.1080/07359683.2012.705708. PMID 22905945. Retrieved 2024-05-24.
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