Mass media

Mass media refers to the forms of media that reach large audiences via mass communication. It includes broadcast media, digital media, print media, social media, streaming media, advertising, and events.[1][2][3]

Mass media encompasses news, advocacy, entertainment, and public service announcements, and intersects with the study of marketing, propaganda, public relations, political communication, journalism, art, drama, computing, and technology. The influence of mass media on individuals and groups has also been analysed from the standpoint of anthropology, economics, history, law, philosophy, psychology, and sociology.

Mass media is often controlled by media conglomerates, which may include mass media organisations, companies, and networks.[4][5]

  1. ^ Cite error: The named reference enotes was invoked but never defined (see the help page).
  2. ^ Riesman et al. (1950) ch. 2 p. 50
  3. ^ Cite error: The named reference buzzle was invoked but never defined (see the help page).
  4. ^ Cite error: The named reference dictionary was invoked but never defined (see the help page).
  5. ^ Cite error: The named reference Arguing for a general framework for mass media scholarship was invoked but never defined (see the help page).
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