Hulu
Logo used since 2018 | |
Type of site | OTT streaming platform |
|---|---|
| Headquarters | , U.S. |
| Area served | United States |
| Key people | Joe Earley (president) |
| Parent | Disney Streaming (Disney Entertainment) |
| URL | hulu.com |
| Advertising | Yes |
| Registration | Required |
| Users | 55.5 million (as of August 6, 2025)[1] |
| Launched | October 29, 2007 |
| Current status | Active |
Hulu (/ˈhuːluː/, HOO-loo) (first launched as Hulu Plus) is an American subscription streaming media service owned by Disney Streaming, a subsidiary of the Disney Entertainment segment of the Walt Disney Company. It is one of the most-subscribed video on demand streaming media services, with 55.5 million paid memberships.
Hulu was launched on October 29, 2007, initially as a joint venture between News Corporation (later 21st Century Fox) and NBC Universal, which was later bought by Comcast. Many companies like AT&T's WarnerMedia, Providence Equity, and the Walt Disney Company bought stakes in the service. Hulu served as an aggregation of recent episodes of television series from the respective television broadcasting by its owners. In 2010, Hulu launched a subscription service, initially branded as "Hulu Plus," which featured full seasons of programs from the companies and other partners, and un-delayed access to new episodes. In 2017, the company launched Hulu with Live TV—an over-the-top streaming television service offering access to broadcast television channels. [2]
In 2011, Hulu launched its services in Japan, marking its first and only international expansion. Three years later in 2014, Hulu Japan was acquired by Nippon TV and spun off from its American counterpart.[3] Since February 2021, Hulu's original content has since been distributed outside of the U.S. via Disney+ under the Star brand. In 2019, Disney acquired a majority stake in Hulu as part of its acquisition of 21st Century Fox, and subsequently acquired the remaining stakes held by AT&T and Comcast in 2019 and 2023, respectively, giving it full ownership, with Disney paying Comcast an extra $438.7 million in addition to the minimum floor price for their remaining stake of Hulu, closing on or before July 24, 2025.[4][5] After the acquisition, Disney soft launched an integration of Hulu into Disney+ as a content hub in December 2023, allowing subscribers of both services to access Hulu content from within the Disney+ app. Hulu is one of the three streaming services in the Disney Bundle, alongside Disney+ and ESPN.
On January 6, 2025, Disney began its acquisition of a 70% stake in FuboTV, with the latter merging with Hulu's Live TV service. The combined company will remain publicly traded on the New York Stock Exchange, but will be controlled by Disney executives. As part of the deal, Fubo settled a lawsuit against ESPN Inc. (majority-owned by Disney), Fox Corporation (21st Century Fox's successor), and Warner Bros. Discovery (WarnerMedia's successor after its merger with Discovery, Inc.) over a joint venture known as Venu Sports, with Fubo being granted a preliminary injunction to stop its launch in August 2024. The merger will take 12 to 18 months according to Disney and Fubo. Venu Sports was cancelled a few days later. On July 28, 2025, the merger was rescheduled to between October 1, 2025 to March 31, 2026 (median average - December 30, 2025).[6] This accelerated the closing from what was initially believed to be anytime between January 1, 2026 and June 30, 2026.[7]
Its headquarters are located in Los Angeles, California, with offices in Santa Monica, California (the former West Coast bureau for HBO), New York City, and Seattle, Washington.
- ^ "Disney Gains Surprise 1.4 Million Disney+ Subscribers". Variety. May 7, 2025. Retrieved May 7, 2025.
- ^ Stoll, Julia. "Number of Hulu's paying subscribers in the United States from 1st quarter 2019 to 4th quarter 2024". Statista. Retrieved January 22, 2025.
- ^ "Nippon TV Acquires Hulu Service in Japan". www.businesswire.com. February 28, 2014. Archived from the original on March 21, 2023. Retrieved March 21, 2023.
- ^ Spangler, Todd (June 9, 2025). "Disney Closes Hulu Deal With Comcast, Paying Billions Less Than NBCU Was Seeking". Variety. Retrieved June 10, 2025.
- ^ Weprin, Alex (June 9, 2025). "Disney to Pay Comcast an Additional $439 Million for Hulu Stake as Streaming Saga Comes to an End". The Hollywood Reporter. Retrieved June 9, 2025.
- ^ Goldsmith, Jill (July 28, 2025). "Fubo Sees Disney, Hulu + Live TV Deal Closing Earlier Than Anticipated". Deadline Hollywood. Retrieved July 29, 2025.
- ^ Jacobson, Adam (July 28, 2025). "Fubo Moves To Get Shareholder OK For Disney Deal". Radio & Television Business Report. Retrieved July 29, 2025.