Doritos
The current Doritos logo (top); Nacho Cheese Doritos (bottom). | |
| Product type | Tortilla chip |
|---|---|
| Owner | PepsiCo (via Frito-Lay) |
| Country | United States |
| Introduced | 1964 (nationwide in 1966) |
| Related brands |
|
| Markets | International |
| Tagline | "Another Level"[1] |
| Website | doritos |
Doritos (/dəˈriːtoʊz/) is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo.[2][3] The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay.
In 1966, Doritos became the first tortilla chip available nationally in the United States. The initial flavor was simply toasted corn, followed by taco in 1967, and the now-ubiquitous nacho cheese in 1972.[4][5] Now, the chips are available worldwide in a wide variety of flavors, differing regionally.
Doritos has also gained notability for its marketing campaigns, including ads aired during Super Bowls. The Doritos brand is also used for similarly seasoned products, like Doritos 3D and taco shells at Taco Bell.
- ^ "Doritos: Another Level". The Drum. Archived from the original on March 19, 2022. Retrieved March 14, 2022.
- ^ Shapiro, T. Rees (September 26, 2011). "Arch West, 97, Invented Doritos for Frito-Lay". Washington Post. Archived from the original on July 21, 2017. Retrieved August 26, 2017.
- ^ "PepsiCo's History Timeline". Archived from the original on July 4, 2007. Retrieved July 2, 2007.
- ^ Cite error: The named reference
Maximwas invoked but never defined (see the help page). - ^ "History". A History of Doritos (a history project). Archived from the original on June 3, 2021. Retrieved May 30, 2021.