Digg
Type of site | Social news |
|---|---|
| Available in | English |
| Founded | November 2004 |
| Headquarters | New York City, U.S.[1] |
| Area served | Worldwide |
| Owners |
|
| Founder(s) | Kevin Rose |
| Key people |
|
| URL | digg |
| Registration | Optional |
| Launched | December 5, 2004 |
| Current status | Active |
Digg (stylized in lowercase as digg) is an American social bookmarking news aggregator, with a feed that displays the internet's most popular content (Most Dugg), Newest, Trending, and content that’s "Heating up."[2] It was re-launched in its current form in June 2025.[2]
Originally launched in 2004 by Kevin Rose, Owen Byrne, Ron Gorodetzky, and Jay Adelson, Digg began as a web platform that allowed people to submit links (especially user generated content) and then let others vote on it, up or down, called digging and burying, respectively.[3] The website became a sensation, amassing millions of users and quickly gained the reputation of being one of Silicon Valley's hottest startups,[4] driving significant traffic to content creators and publishers. After a poorly received redesign in 2010, its audience plummeted[5] and much of its user base migrated to its competitor Reddit. Rose sold the company to Betaworks in 2012 and for more than a decade, the site existed as an editorially driven webpage of curated content.[6]
In 2025, Rose re-purchased Digg with Reddit cofounder Alexis Ohanian and re-launched it as a rebooted version of Digg's news aggregator with digging and burying features restored and the tagline: "The front page of the internet, now with superpowers."
- ^ About, Digg.com, archived from the original on November 29, 2018, retrieved February 28, 2009
- ^ a b Perez, Sarah (June 18, 2025). "Here's your first look at the rebooted Digg". TechCrunch. Retrieved August 31, 2025.
- ^ Harvey, Kerric (December 20, 2013). Encyclopedia of Social Media and Politics. SAGE Publications. ISBN 978-1-4833-8900-4. Retrieved August 31, 2025.
- ^ "How Reddit killed Digg". Slidebean. April 22, 2021. Retrieved August 31, 2025.
- ^ Carr, Austin (September 23, 2010). "Digg Redesigns, Loses More Than a Quarter of Audience". Fast Company. Retrieved August 31, 2025.
- ^ Bohn, Dieter (July 31, 2012). "Digg launches redesign and new app with editorial curation, no comments". The Verge. Retrieved August 31, 2025.