Complex Networks
| Formerly | Complex |
|---|---|
| Company type | Subsidiary |
| Industry |
|
| Predecessor | Complex (magazine) (last issue: December 2016/January 2017) |
| Founded | 2002 |
| Founders | Marc Eckō |
| Headquarters | , U.S. |
Area served | Worldwide |
Key people | |
| Parent | NTWRK |
| Website | complexnetworks |
Complex Networks is an American media and entertainment company for youth culture, based in New York City.[6] It was founded as a bi-monthly magazine, Complex, by fashion designer Marc Eckō.[7][8][9] Complex Networks reports on popular and emerging trends in style, sneakers, food, music, sports and pop culture.[10] Complex Networks reached over 90 million unique users per month in 2013[11] across its owned and operated and partner sites, socials and YouTube channels.[12][13] The print magazine ceased publication with the December 2016/January 2017 issue.[14] Complex currently has 6.02 million subscribers and 1.8 billion total views on YouTube.[15] As of 2019, the company's yearly revenue was estimated to be US$200 million, 15% of which came from commerce.[16]
Complex Networks has been named by Business Insider as one of the Most Valuable Startups in New York,[17] and Most Valuable Private Companies in the World.[18] In 2012, the company launched Complex TV, an online broadcasting platform.
In 2016, it became a joint-venture of Verizon and Hearst.[19] Subsequently in 2021, BuzzFeed, Inc. announced the acquisition of the company.[20] In 2024, NTWRK acquired Complex Networks from BuzzFeed for $108 million.[21]
- ^ "BuzzFeed Sells Complex to Live Stream Shopping Platform NTWRK in $109M Deal". The Hollywood Reporter. February 21, 2024.
- ^ "After BuzzFeed Sale, Complex Names Aria Hughes Editor in Chief and Noah Callahan-Bever Returns as Chief Content Officer". May 14, 2024.
- ^ "After BuzzFeed Sale, Complex Names Aria Hughes Editor in Chief and Noah Callahan-Bever Returns as Chief Content Officer". May 14, 2024.
- ^ "Complex Networks Taps GMs To Align Creative, Business Efforts". mediapost.com. Retrieved April 10, 2021.
- ^ Tartaglione, Nancy (March 12, 2020). "Complex Networks Names Nick Wang Head Of International Business Development". Deadline. Retrieved April 10, 2021.
- ^ Spangler, Todd (September 14, 2016). "Verizon, Hearst Form 'Complex Networks' Digital-Video Business, Headed by Rich Antoniello". Retrieved March 17, 2020.
- ^ Rys, Dan (December 7, 2016). "Complex Media Shutters Print Magazine After 14 Years". Billboard.
- ^ FolioMag: Complex Shuts Down Print Magazine
- ^ Sternberg, Josh (April 30, 2012). "How Complex Straddles The Ad Network Publisher Divide". Digiday. Retrieved February 9, 2014.
- ^ "Complex Networks Partners With Bonsai To Launch The Complex SHOP, A Curated Marketplace That Seamlessly Blends Content And Commerce". prnewswire.com (Press release).
- ^ Spangler, Todd (December 6, 2013). "Complex Expands to Give Dudes Their Due". Variety. Retrieved February 9, 2014.
- ^ Robbins, Roni. "Pluto.TV Expands Its Lineup of Web Channels, Including Complex Boosts programming as it takes on traditional TV". AdWeek.
- ^ "Premium Content Creators AOL, Network A, Complex, Deca, Maker Studio & Whalerock Bring Original Series & Video Libraries to Dailymotion". Daily Motion. Archived from the original on September 21, 2014.
- ^ Tyler McCall (December 8, 2016). "Complex to end print publication". Fashionista. Retrieved January 15, 2017.
- ^ "Complex". YouTube. Retrieved January 21, 2020.
- ^ "Complex launching new sneaker marketplace called Sole Collector". November 26, 2019.
- ^ "The 30 Most Valuable Internet Startups in New York". Business Insider. Retrieved February 9, 2014.
- ^ Shontell, Alyson. "DIGITAL 100 REVISED: The Most Valuable, Private Companies In The World". Business Insider. Retrieved February 9, 2014.
- ^ "Verizon Hearst Media Partners - Hearst". Retrieved November 21, 2016.
- ^ "BuzzFeed Announces Acquisition of Complex Networks, Joining BuzzFeed, BuzzFeed News, HuffPost, and Tasty". Business Wire. June 24, 2021.
- ^ Spangler, Todd (February 21, 2024). "BuzzFeed Sells Complex to Ntwrk for $108.6 Million, Will Lay Off 16% of Remaining Workforce". Variety. Retrieved February 25, 2024.