Beiersdorf

Beiersdorf AG
Company typePublic (AG)
IndustryConsumer goods
Founded28 March 1882 (1882-03-28)
FounderPaul Beiersdorf
HeadquartersHamburg, Germany
Area served
Worldwide
Key people
  • Vincent Warnery
    (CEO and Chairman of the executive board)
  • Reinhard Pöllath
    (Chairman of the supervisory board)
Products
  • Skin care
  • Personal care
Revenue €9.85 billion (2024)[1]
€1.29 billion (2024)[1]
€928 million (2024)[1]
Total assets €7.71 billion (2024)[1]
Total equity €2.54 billion (2024)[1]
OwnerMaxingvest (50.49%)[2]
Number of employees
22,791 (2024)[1]
Websitebeiersdorf.com

Beiersdorf AG is a German multinational company that manufactures personal-care products and pressure-sensitive adhesives headquartered in Hamburg, Germany. Its brands include Elastoplast, Eucerin (makers of Aquaphor), Labello, La Prairie, Nivea, Tesa SE (Tesa tape) and Coppertone.

Although its shares are publicly listed, Beiersdorf is controlled by Maxingvest AG (parent company of Tchibo), which directly owns 50.49% of shares.[2]

  1. ^ a b c d e f "Annual Report 2024" (PDF). Beiersdorf. Retrieved 6 March 2025.
  2. ^ a b "maxingvest ag - The holding company and its sub-groups". www.maxingvest.de. Retrieved 22 January 2019.
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