Alton Towers

Alton Towers Resort
LocationAlton, Staffordshire, England
Coordinates52°59′13″N 1°53′06″W / 52.98694°N 1.88500°W / 52.98694; -1.88500
Opened4 April 1980 (1980-04-04) (as theme park)
OwnerLondonMetric Property[1][2]
Operated byMerlin Entertainments
General managerNeil Crittenden
SloganTheres No Feeling Like It!
Operating seasonTheme Park
February – January (Full park offering between March – November)
Alton Towers Gardens
March – November
Alton Towers Hotel
Year-round
Splash Landings Hotel
Year-round
Enchanted Village
Year-round
CBeebies Land Hotel
Year-round
Stargazing Pods
April – November
Alton Towers Waterpark
Year-round
Conference Centre
Year-round
Extraordinary Golf
Year-round
Attendance2023: 2,350,000 (2.17%)[3]
Area910 acres (370 ha; 3.7 km2) (total combined resort area)[4]
Attractions
Total42
Roller coasters10
Water rides3
Websitewww.AltonTowers.com

Alton Towers (UK: /ˈɒltən/ OL-tən) (also known as Alton Towers Resort) is a historic estate, popular theme park and resort complex in Staffordshire, England, near the village of Alton.[5] The park is operated by Merlin Entertainments Group and incorporates a theme park, water park, mini golf and hotel complex.

Originally a stately home of the Earls of Shrewsbury, the Alton Towers grounds were first opened to the public in the late 19th Century.[6] In the 1950s-70s, several new attractions were added, such as a scenic railway and cable car. It started to be developed as a theme park from 1980 with the installation of several rides and the adoption of a pay-once ticket structure. In 1990, the park was purchased by The Tussauds Group, which was merged into Merlin Entertainments in 2007. The park now has many attractions such as Congo River Rapids, Nemesis Reborn, The Smiler and Wicker Man.

It offers a range of accommodation and lodging options alongside the theme park. Facilities include Alton Towers Waterpark, Alton Towers Conference Centre and Extraordinary Golf. The theme park is open seasonally from mid-March to early November, whilst many of its hotels and amenities are open year-round. Special events are hosted throughout the year, including Scarefest, Fireworks and Christmas.

  1. ^ "Theme Parks Portfolio". LXi REIT Plc. Retrieved 19 December 2023.
  2. ^ "LondonMetric LXi REIT merger press release". LondonMetric. LondonMetric. 6 March 2024. Retrieved 19 June 2025.
  3. ^ "2023 Theme Index and Museum Index: The Global Attractions Attendance Report" (PDF). Themed Entertainment Association (TEA). 2024. Retrieved 15 November 2024.
  4. ^ "Regina (HSE) v Merlin Attractions Operations Limited Sentencing Remarks" (PDF). September 2016.
  5. ^ "ALTON TOWERS". National Heritage List for England. Retrieved 3 April 2018.
  6. ^ "History of the Towers". Alton Towers Almanac. Retrieved 29 January 2016.